We know how to use integrated marketing communications with automation effectively. Combined with a transparent policy, agile project management, and concise reporting we’ll deliver great results for your campaign.
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Sophisticated campaign management
We adopt a forensic approach to campaign delivery, from strategizing through to content creation and Engagement Program construction. Using insights from previous campaigns and CRM data we’ll optimise your marketing for maximum conversions.

sophisticated campaign management

Lead source to crm

Lead source to CRM
Pardot is the global marketing automation platform of choice for B2B firms partly due to its seamless integration with Salesforce, the leading CRM. We integrate your instance of Pardot with CRM in the pursuit of a common database architecture thus enabling marketing and sales alignment.

Content creation
Word perfect copy combined with beautiful design are a prerequisite of a successful campaign. The Macram network of content marketing experts collaborate creatively and strategically to deliver a coherent brand story through marketing automation.

engaging responsive content

dynamic reporting

Dynamic reporting
We keep your eye on the prize through a set of easy to digest visual reports and dashboards contained with Pardot and the CRM. Let us decipher the data which is relevant to you objectives. It’s all about measuring what matters as opposed to getting bogged down in vanity metrics.

Conversion tracking
It’s vital that we all have line of sight on where each prospect has come from. Through thematic touchpoints we’re able to track the initial engagement with a prospect. Using UTM parameters we can track the lead source and the various cookies placed on site enable visitor activity tracking. This data combined provides sales with a 360 degree view of a prospect ahead of making the call.

Conversion tracking