Content is king in marketing. We’ll tell your brand or product story through a packed editorial calendar of compelling content.

Epic content marketing
To use a football expression, content marketing is very much the playmaker for marketing automation. Without compelling and engaging content there is no brand identity, no added value and no means to nurture a prospect.

Words and design are valuable components of content creation in equal measure. Our lead creative works collaboratively with an experienced team of copywriters to produce on-brand content that converts.

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Audience
Always start with your audience. A core tenet of content marketing is that you understand and speak specifically to your audience. Buyer personas are the best way to maintain a visual and digestible view of your customer. We can only gain trust and brand evangelism by speaking to our audience directly. By understanding their pain points and needs we can tailor the message, tone of voice and distribution network.

Story
Storytelling is a method of building genuine relationships with your clients over a period of time. A brand or product story highlights what your passions are and provides the baselines for ongoing content creation. Rather than taking a scattergun approach to produce adhoc content assets we start with the audience before using available data to shape the story.

Dynamic content
Advanced dynamic content allows us to use information we have about prospects (titles, location, Pardot score) to display custom HTML content on your website, forms, emails and landing pages. We’re able to create highly personalised experiences for prospects and web visitors, making your content assets much more valuable.

Web content
Content assets such as blogs, guides, ebooks and infographics are all considered and incorporated into the content strategy. Let us help you select the right assets for your audience and distribute them through the channels where they will generate the most engagement.

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