campaign-managementDevelopment for Pardot is instrumental to each stage of a successful digital program. From a new form with custom styling to a brand new website, our team will deliver stunning results which are aligned to the creative process. Having strategy, creative and development under one roof ensures a smooth transition between dependencies in a digital project.

Project management
As with all Macram projects, web development work is managed in sprint cycles using an adapted agile methodology. With clearly defined roles and well configured systems we can deliver with maximum efficiency. From feature or product idea through to implementation all tasks are tracked through a simple to follow kanban board. All stakeholders can review progress at any stage.

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Emails & newsletters
An email template which converts is integral to the success of any marketing automation program. Furthermore it’s important that different HTML templates are tried, tested and optimised. Our developer team take PDS designs and code them into responsive email templates which can be edited in Pardot and 30+ other email platforms.

Landing pages & forms
Let us use industry best practice to design and build custom high-converting landing pages. The landing pages can then be edited using the WYSIWYG editor in your chosen platform. Prior to deployment, our developers will test the code within a client’s system to ensure it behaves as intended.

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Website
We design and build beautiful websites on the world’s most popular CRM, WordPress, with customer success at the forefront of every project. As marketers who focus on visitor engagement and conversion optimisation we consider these factors through every step of development. We’re passionate about stunning design and recognise the role a website plays in the customer decision making process.