What just happened? and Why?
One of the key benefits of MA is the ability to see where, when and how a prospect came into contact with your business, what they viewed and the trigger that ultimately led them to purchase from you. These insights are of the utmost importance because it means you can fully understand your customers and tailor your communications and offers with them so that you are able to sell more.
It’s simple. The better you understand your customer, the more loyal they become (and the more you sell).