“Their collaborative flexible approach is well suited to our fast-paced growth culture and they have quickly become a valued extension of the team.”
Dani Townsend, Global Head of Sales Operations and Marketing, Earthport FX
Earthport FX offers businesses direct access to currency capabilities, superior FX wholesale markets and competitive rates.
“We engaged Macram in January 2017 to support the growth and optimisation of our digital lead generation campaigns through marketing automation. While we have been using Pardot for several months, we hadn’t moved beyond the functionality basics and have been managing our paid digital campaigns in relative isolation.”
The brief was clear: Earthport FX needed help to generate more traction from their acquisition activity. After conducting an initial Pardot audit we set about reconfiguring their Pardot setup before visually mapping the campaign Engagement Program.
“We needed someone with the experience to help us bring it all together – designing the end-to-end lead journey and supporting us to configure the technology to enable the process, align marketing and sales and optimise conversion!”
With a clear focus we were able to bring both marketing and sales functions to the table to ensure that the business was aligned. To effectively deliver marketing qualified sales we had to verify what a sales qualified lead looked like.
“While the project is still underway, we are very happy with the work Macram have completed to date,” Dani says. “Tom and Tom hit the ground running and have immediately added value through their deep understand of both the technology (Pardot) and the Industry Segment (FinTech), without need for expensive input from the team on our side. Their collaborative flexible approach is well suited to our fast-paced growth culture and they have quickly become and valued extension of the team. I look forward to continued work with Macram.”
Latest posts by Tom Ryan (see all)
- Do You Really Need to Audit Your Pardot Account? Here’s 3 Simple Reasons Why You Should. - November 8, 2017
- Best Practice: Managing Data with Pardot and Salesforce - October 25, 2017
- Account-Based Marketing Ideas For Pardot’s Engagement Studio - October 9, 2017