Brian Bartaby, Founder and CEO of Proplend
“At Proplend, we’ve been using Pardot for some time now but haven’t yet made full use of its functionality. To date we have used Pardot’s email marketing function and built out fairly basic drip programs, however we’re yet to realise the true value of Engagement Studio. Fortunately a peer in our space recommended Macram to us as an organised outfit who specialise in Pardot. As a starter for ten we required a full technical overview of our Pardot instance ahead of rolling out the automation.
Macram were able to quickly understand our business processes and apply the immediate objectives to a series of well thought out recommendations. Furthermore, the team have empowered our in-house marketing force to take on additional tasks within Pardot. With clear guidance we realised that we can extract more value from the platform than we had previously while looking to lean on Macram to build out more comprehensive, campaign based programs.”