Helping B2B firms execute marketing automation in a way that improves efficiencies and delivers results for retention and acquisition campaigns is at the core of what we do. We see ourselves as an extension of your marketing team and embed ourselves within your business to help you get more from Pardot.

Many of our clients require support with Pardot in a capacity where larger projects are blended with supporting tasks. For example, you might require an Engagement Studio to be built alongside lead assignments, content creation a blended scoring & grading model created or optimised.

Our team of Pardot experts will collaborate with you to define project tasks, outline deliverables and provide realistic timeframes. If you require ongoing support with Pardot we can work with you on a rolling monthly retainer basis.

Support with Pardot

Proactive Support With Pardot

Macram gives you recommendations & implements best practice

As experienced Pardot consultants and professional marketers, we understand how to apply Pardot contextually to your business. It is because of this experience that we are able to constantly offer recommendations on how to improve your Pardot instance and apply it to your business.

Examples of proactive support:

  • Building out Engagement Studio Programs to send the right email to the right person at the right time
  • Drawing up a blended lead scoring & grading strategy and implementing
  • Marketing automation strategy creation for each customer profile
  • Addressing core business objectives using Pardot automation tools
  • Introducing smart ways to communicate with different customer profiles using dynamic content
  • Notifying sales teams when a prospects behaviour shows strong buying signals
  • … And more.

Reactive Support With Pardot

You send Macram tasks as and when you need them completed

When you’re creating campaigns in Pardot, it’s likely that you’ll come into an issue or two. What might be a a small issue could take hours if you don’t have the experience to troubleshoot it. Fortunately, we’ve got the technical expertise and we’re highly responsive, it’s a great combination. Whenever you need help with Pardot, you’ll have our direct line, email or Slack instant message channel to let us know what the issue is.

Examples of reactive support:

  • Creating/managing custom fields and data within Pardot
  • Creating/updating dynamic content and implementing in forms/landing pages/emails
  • Assistance with the Engagement Studio
  • Segmenting and managing data
  • Updating/creating automation rules
  • Creating/amending forms (progressive profiling, dependant fields etc.)
  • … And more.

1 day of Pardot Support Enquire using the form above


+ VATHours can be used as Proactive or Reactive.

2 days of Pardot Support Enquire using the form above


+ VATHours can be used as Proactive or Reactive.

5 days of Pardot Support Enquire using the form above


+ VATHours can be used as Proactive or Reactive.

 How we can help

Engagement Studio
Map and build your marketing campaigns into Pardot’s intuitive Engagement Studio to address a core business need. For example, nurturing visitors from SQL to won deals.

Automation tools
Leverage automation rules, dynamic lists, page actions, segmentation rules and completed actions to streamline your marketing processes.

Examples of how we can help

Prospect lifecycle report
Having a snapshot of your marketing and sales performance in one place is the nirvana for most firms. Align Pardot with your CRM to define the ROI of your campaigns.

Dynamic content
Personalise the prospect experience by placing dynamic content on web pages, landing pages, emails and forms.

 How we can help

Scoring and grading strategy
Make sure that sales are receiving the hottest leads at the perfect time. With a blended scoring and grading model you can ensure that MQLs are ready to convert.

CRM integration
Lead assignment and syncing custom fields will help align your marketing & sales teams and systems.

We’ve also helped with setting up complex lead distribution automation, using Pardot wildcards for completed actions and lengthy automation rules, utilising dynamic content for seamless UX on the company website and so much more…
We’re not just Pardot experts, we’re marketing professionals. Send us your biggest challenge.

Our productivity stack